WEB & CONTENT DESIGN | INTERACTIVE STORYTELLING
BlackRock wants to consumerize the survey results of its Annual Investor Pulse Study. This report focuses on understanding the relationship between wealth and well-being.
My Role:
I led the UX, Content Strategy and
guided visual design and copy.
Our Assessment:
To enage with everyday people, we need to transform the Global Investor Pulse Survey from a series of dry and data-dense documents...
...into a compelling, relatable, and easily digestible story.
The Design Evolution
We worked with the client to distill the complex data sets into a single overarching takeaway.
From there, we went through the exercises of constructing a narrative that connects wealth and well-being. We pressure tested the story framework utilizing the survey data.
We handpicked outstanding examples to inspire.
We created an interactive story-telling experience.
Design Highlights
We infused empathy into the story to builds trust and connection.
We provided robust supporting data revealed in easy-to-digest motion infographics, adding further vibrancy to the report.
We wove in actionable tips to help people internalize the data and reflect on steps they can take as individuals to improve their own financial well-being.
We made the content so digestible that it is as mobile-friendly as on desktop.
Results:
200% increase in time spent
from 1:42 to 4:24 per visit.
30% increase in organic searches.
Tripled the total unique visitors to the site.
Additional mentions:
’BlackRock’s CEO Larry Fink gave a shout-out to
the report in his letter to Global CEOs.
BlackRock President Rob Capito promoted it on CBS news.